Cadence ecom checkout
Project Overview:
Cadence Design Systems sought to enhance their eCommerce experience by empowering customers to self-serve and purchase products directly, reducing reliance on sales-assisted transactions. Tasked with a high-priority, month-long initiative, I led UX/UI design efforts to deliver a streamlined, user-friendly purchasing journey—successfully handing off a production-ready solution ahead of schedule.
Key Responsibilities & Contributions:
UX Design
• Conducted in-depth usability analysis, leveraging internal user feedback, competitive benchmarking, and industry best practices and Baymard to optimize feature implementation.
• Developed intuitive user flows and low-fidelity wireframes, rapidly iterating based on stakeholder and usability testing insights.
• Championed a user-centric approach to ensure seamless navigation, accessibility, and conversion-driven design.
UI Design & Design Systems
• Designed high-fidelity mockups for critical eCommerce sections, maintaining brand consistency while improving visual hierarchy and interaction clarity.
• Built scalable, reusable components within the design system to accelerate development and ensure future design cohesion.
• Advanced prototyping expertise: Transformed static designs into interactive prototypes (using Figma Auto-Layouts and component libraries) to demonstrate user interactions and streamline developer handoff.
Outcome:
• Delivered a fully functional, eCommerce experience under an aggressive deadline, enabling faster customer transactions and reducing sales overhead.
• Strengthened design-to-development workflows through meticulous component structuring and documentation.
LOGITECH ULTIMATE EARS IOS APP
Spearheaded the UX/UI design initiative to consolidate Ultimate Ears' fragmented speaker ecosystem into a single, cohesive mobile application. Replaced multiple standalone apps with an intuitive unified platform, enabling seamless Bluetooth pairing and audio management across the entire product line.
Key Responsibilities & Contributions:
UX / UI Design
• Created high-fidelity interfaces for core device management flows, balancing Ultimate Ears' bold aesthetic with intuitive interaction patterns
• Added reusable Bluetooth-specific components (connection status indicators, device cards, audio controls)
• Implemented advanced Figma Auto-Layouts for responsive device pairing sequences
Cross-Product UX Strategy
• Unified interaction models across 12+ speaker products while accommodating hardware-specific features
• Delivered interactive prototypes demonstrating multi-device grouping scenarios
hireez (formally hiretual.com)
HireEZ is an AI-powered recruiting platform that helps companies source and engage top talent. As an early hire during its high-growth phase, I played a key role in shaping the web site UX and visual identity—directly supporting its expansion to enterprise clients like Amazon, Nike, and Visa.
Key Responsibilities & Contributions:
Website Redesign (3 Major Versions)
• Led end-to-end redesigns under tight deadlines (first launch in just 8 weeks)
• Results: 25% more traffic, 1.5x qualified leads, 20% lower bounce rate, longer sessions
• Prototyping: Created low-fidelity wireframes and high-fidelity interactive prototypes (using Figma/Sketch) to test flows, gather feedback, and iterate before development.
• Symbols Library & Custom Icons: Built a scalable design system with reusable UI components and custom icons to ensure visual consistency and faster iteration.
Visual Design & Branding
• Art Direction: Defined the product’s visual language—typography, color systems, and illustration styles—to strengthen brand identity and usability.
• Product Videos: Scripted and storyboarded demo videos using Adobe After Effects to showcase key features, improving onboarding and user engagement.
• Branding & Landing Pages: Designed marketing pages with a focus on conversion, using A/B testing to refine messaging, layouts, and CTAs.
hireez (hiretual) CHROME EXTENTION
Hiretual is an advanced desktop application designed to revolutionize talent acquisition by giving recruiters unparalleled access to a curated database of over 750,000 qualified candidates. Our intelligent matching algorithms and deep search capabilities enable hiring professionals to quickly identify and engage with ideal candidates for even the most specialized roles.
Key Responsibilities & Contributions:
UX Strategy & Execution
• Led discovery sessions to prioritize feature development based on user pain points and business impact
• Designed optimized user flows for the new resume upload functionality, ensuring seamless integration with existing workflows
• Validated solutions through iterative usability testing, incorporating qualitative feedback to refine the experience
•Conducted competitive analysis to benchmark our parsing accuracy and upload experience against industry standards
UI Modernization:
• The existing interface required a cleaner, more intuitive design system to reduce cognitive load and improve usability
• Created new, accessible components for our design system to maintain consistency across the platform
• Developed custom icons to enhance visual communication and interface intuitiveness
• Implemented a more scannable information architecture based on card sorting results
• Enhanced Functionality: Users needed the ability to upload candidate resumes directly through the Chrome extension when profiles weren't found in our database, with automatic parsing into structured profile data
ixl learning companion app and web site
As a contracted UX/UI designer for IXL Learning—a leading K-12 educational technology platform used by millions—as part of the senior design team, I contributed to a comprehensive redesign initiative targeting high-impact user touchpoints across their digital ecosystem.
Key Responsibilities & Contributions:
Reimagined companion learning mobile application
• Streamline student navigation through skill progression
• Enhance engagement through interactive UI elements and warm, approachable color palettes tailored for young learners k through 12
• Conducted usability testing with actual students and teachers to validate designs
Redesigned core website pages
• Illustrated character designs, icons and more representing diverse student populations
• Simplified abstract concepts through metaphorical imagery
• Advanced prototyping expertise: Transformed static designs into interactive prototypes to demonstrate user interactions and streamline developer handoff.
Persius covid test tracking app
Doctors, nurses and administrators need a fail proof way to track covid tests that they have administered. Perseus tracking application does that in half the time of traditional tracking methods. Used on a phone or tablet on this web based application is now widely adopted by US Olympic teams, testing sites, practice facilities and more. It is continuously being adapted and updated for virus variants and new features.
Key Responsibilities & Contributions:
• Interface Update: Led the implementation of user interface updates based on user experience research and feedback, enhancing overall usability and visual appeal.
Provided strategic UX suggestions and changes to improve navigation, accessibility, and user satisfaction across the platform.
• Component Creation: Designed and developed new UI components, ensuring consistency with brand guidelines and optimizing functionality for end-users.
• Branding Consultation: Offered expert branding consultation, advising on effective strategies to strengthen brand presence and enhance user engagement.
• Balanced aesthetic upgrades with practical functionality
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